Aviva makes aggregator u-turn
Aviva has confirmed it intends to return to the aggregator space for private motor with a new, separately branded internet-only offering.
Further details are expected to be announced this summer with the move coming less than three years after the insurer withdrew from aggregators.
As the insurer released its results for Q1, Aviva UK's chief executive, Mark Hodges, described the development as a natural extension of what the insurer does.
He said: "The reason we pulled out of the aggregators was we just could not make the economics work from our perspective. Since then we have really got on top of our pricing and we think our
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