Biba CEO warns of online challenge
Biba chief executive Eric Galbraith has voiced his concerns at the transactional nature of insurance and the over-emphasis on price.
Despite insisting he supported the prevalence of technology, he cited the “unhealthy focus” on price that has emerged in the aggregator era.
Speaking at Purple Partnership’s annual member conference, held at Celtic Manor, Mr Galbraith warned: “Insurance has moved on to a transactional business, it’s important for us to demonstrate that’s not the right way to go about getting the right answer from both insurers and the customers point of view.
“If you take comparison sites, they have produced a
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