Alec Finch rebrands as Finch Insurance Brokers

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Alec Finch & Company has changed its trading names to Finch Insurance Brokers and Finch Employee Benefits with both companies trading as Finch.

Group managing director Mike Latham commented: "We are very proud of our heritage and excellent reputation and feel that the repositioned brand will act as a catalyst to the next stage of our business development as Finch aims to grow its income by 150% in the period to 2019."

Finch set out that its growth plans were primarily centred on organic growth through added value services and relationship management.

Acquisitions
However it noted that acquisitions will also form a small part of the

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