Sun Life relaunches with general insurance offering
Axa-owned business has made £250m investment in rebrand for direct offering.
Sun Life Direct is relaunching with a new range of general insurance, savings and protection products.
The company, which has re-branded as SunLife, is making a £250m investment as it aims to become “the UK’s leading direct-to-consumer financial services brand”.
The provider, part of the Axa is group, stated that it will launch its new products, including health insurance and home insurance, over the coming months.
Dean Lamble, SunLife’s managing director, said: “The more research we did, the
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