Broker Expo South 2014: ‘Use digital data to create schemes’ says Hiscox
Insurer calls on brokers to use data to find markets and develops schemes and warns marketers are moving into insurance.
Brokers should be using online data to research new markets and develop schemes according to Hiscox.
Speaking at Broker Expo South, Darren Power, Hiscox national schemes sales executive, pointed out that the world is changing and data from smart phones and internet usage is being collected all the time. This data can be mined by brokers to help them to shape their schemes offerings.
Google
His counterpart Jon Clarke advised brokers to learn how to use free features such as Google Trends to
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