Brokers optimistic about GWP growth, says SSP

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Research finds brokers' focus to be on digital strategies and improved customer service.

The majority of British brokers, 64%, expect to grow in the next twelve months, according to research from SSP.

The insurance technology provider said 28% of brokers expected to grow their gross written premium (GWP) by more than 10%, while 3% of respondents claimed their GWP would decline.

According to the research, commercial lines brokers were growing faster than their colleagues in personal lines and 30% of commercial lines brokers said they expected to see a double digit increase in the

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