A & A Group rebrands as Complete Cover Group

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The rebrand will provide the firm with the ability to support growth through additional channels.

The A & A Group has announced that it is currently in the process of rebranding itself, and will go by a new official name Complete Cover Group.

As part of the rebranding process, the broker will also move to a new office next month to Sunbury-on-Thames.

The firm's 300 plus staff will be moved to the new location in stages by the end of August and the middle of September, Jonathan Braithwaite, head of business partnerships & change told Insurance Age.

Rebranding
The firm has two legal entities -

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