InsurTech Futures: Brightside partners with digital agency
Broker says aim is to be fully digitised within three years.
Brightside Group has hired digital agency 4Ps Marketing to support its strategic journey to become a fully digitised broker within the next three years.
According to Brightside chief executive officer Mark Cliff, 4Ps will provide a range of digital services in both personal and commercial lines, ranging from paid and organics search campaigns, growth plans, analytics digital development, web content and UX.
"We have adopted a partnership model whereby 4Ps Marketing is an extension of our
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