It's not a game: you've got to spin to win
In September, Norwich Union (NU) gained widespread coverage for its decision to increase private car...
In September, Norwich Union (NU) gained widespread coverage for its decision to increase private car rates by an average of 16%, with the rating increase biased towards the younger driver.
In terms of exposure, the press and PR department must have viewed it as a great success. The release received national TV and radio coverage, including interviews, and was reported in the popular, broadsheet, financial and trade press.
Quite a coup for an insurance story, but one was left wondering: what was
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