Facing the travel cover challenge

Holidaymakers are often guilty of failing to give consideration to the type of travel insurance they buy, despite it protecting their health and well-being when they are at their most vulnerable. Geoff Tyler urges brokers to offer them more added value

The travel insurance market is notoriously fickle. Most consumers appear to take a more considered approach to choosing cover for cars and homes than they do to protecting their health and assets when travelling abroad. Travel insurance premiums are highly price-sensitive and, more often than not, are purchased on impulse when booking the holiday package or, increasingly, at the retail check-out. Insurers and brokers alike are, therefore faced with the major challenge of trying to build and