Weave your own web

The internet is a necessity for marketing success, explains Bruce Stewart, as it allows brokers and insurers to work alongside each other to grow their business and deliver modern products that meet the needs of customers

Technology has opened up new possibilities for insurers to work alongside their broker partners in the area of business generation. Once both parties understand what is possible, the insurer-broker relationship is likely to transform significantly.

Insurers' annual marketing budgets are significant, as they must advertise their products to brokers in the hope that they will, in turn, digest this information, understand their key benefits and know how to market these products to the most