Save your kisses

So insurers are back courting the affection of independent brokers, but is it too little too late? Robert D Marshall asks whether this relationship is worth saving, especially now there is a new suitor on the horizon

Only a short while ago, the broker was seen as being reputable, trusted, honourable and the one that delivered. There was a clear understanding they would take all details and seek the best rates from their respective panel of insurers, who were also deemed trustworthy and honourable.

But as insurers looked to change models to take a larger slice of the pie, the demise of the relationship between insurer and broker began. Commoditisation of insurance became the done thing, developing from a bun