Editor's comment - January 2011

martin-friel-0710-editor-insurance-age

Here we go again. Another year, another set of woes. The economy has only improved slightly, premium rates still show no sign of real hardening and insurers still seem hell bent on self-sacrifice in the name of growth. I feel for you brokers, I really do. But I don't think you should get too gloomy about it all.

Firstly, if you are a regional broker, the good news is that consolidators are still focused internally, which should mean you can nibble away at the edges when their collective eye is off the ball.

For all brokers, the good news is insurers still have an appetite for new business but you are going to have to work for it. They want to see innovation - new markets, new ways of attacking those markets and, most of all, new approaches to ensuring those customers are profitable.

There is a

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