Deputy editor’s letter - October 2013
“Aviva really is looking increasingly like the Chelsea of insurance”
So close yet so far. Aviva almost managed to sail through a month without whipping up broker incredulity. Indeed, the long-overdue announcement that Phil Bayles had finally thrown off the ‘Rafa Benitez’ of insurance tag by landing the intermediary and partnerships director role on a full-time basis ought to have been welcomed. He knows the business inside out and brings consistency to brokers.
Yet at the time of Insurance Age going to print, the insurer sought to shatter this image of
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