InsurTech Futures: Taking advantage of social media
Konsileo's Mel Palmer explains why certain channels can enhance the broker proposition.
Social media has begun to dominate more and more of our time and whilst I'm not about start preaching the use of Snapchat to better service your clients, there is a critical role for social media, mainly LinkedIn in the role of a digitally savvy, future-proofed insurance broker.
LinkedIn is home to 80 percent of B2B online social leads and not using it as a sales channel is a missed opportunity.
Being active on LinkedIn allows brokers to deepen relationships with existing clients by writing and
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