Why digital isn't doomsday for general insurance brokers
Accenture’s Hammad Rafique explains how brokers can use technology to reinvent themselves.
It started with Direct Line. And then price-comparison websites. The demand for quick, accessible quotes meant consumers flocked to access insurance at the click of a button.
Brokers in general insurance felt the initial shock of disintermediation, which threatened to leave them alone with the niche customer.
Aftershocks continue. With the rise of mobile transactions, masses of connected data and InsurTech start-ups keen to poach customers from your incumbent insurance partners - general
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