Broking success: Ashley Peters, Staveley Head
Motoring along: Staveley Head’s MD on how niches and specialisms have helped fuel growth and why the broker decided to build its own software
▶ Staveley Head started in 1991, what is the origin of the business?
My father, a now retired barrister, bought the business – not known as Staveley Head then – from a client of his. It was very small and turning around £15,000 gross written premiums (GWP) a year. As I was about to go to university in 1991, my dad said to me that the business “is there for you”.
After finishing my [business studies] degree on the Tuesday, I was packed up and in the office on a Wednesday – I was that eager. We
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