InsurTech Futures: Brokers uptake of social media is growing
Insurer finds that the use of social media is increasing but is unsure whether brokers are using it in a smart way to engage with customers.
Over the last 12 months a fifth of brokers flocked to social media channels LinkedIn and Twitter as their main choice of use, according to research by Ecclesiastical.
Looking at 250 brokers in February and March 2017, the insurer found that 22% used LinkedIn for the first time in the last 12 months, 20.8% adopted Twitter and 19.2% started using Facebook.
It found however, that the top new customer contact channel was email, at 41.2%, while 27.7% have used paid for advertising for the first
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