Insurance Cares: Insuring customer journeys

Eric Leenders of UK Finance explains how developments in how banks help vulnerable customers prove that the insurance sector can achieve the same outcomes.

Financial services are the invisible backdrop to our daily lives – from paying for a pint of milk to planning a holiday, we rarely pause to think about the mechanics behind our purchases.

We are even less likely to think about the possibility that we might find ourselves in circumstances where the day to day management of our finances can feel like an impossible task.

And herein lies the rub – what steps can financial services providers put in place to help their customers, whatever their