In Focus: Opportunity in apps
Sam Barrett explores how brokers can make the best use of app technology and looks into how to secure customer engagement.
Apps have transformed everything from how we plan our day and communicate with our friends through to how we shop and relax. While the insurance market has struggled to compete with the likes of WhatsApp and Candy Crush, this is beginning to change, with benefits for customers and brokers.
Meeting customers’ needs is key to a successful insurance app. “Customers’ phones are full of apps so you need to ensure you can compete for space with all of these,” says Mike Joseph, managing director of
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
Polaris at 30 – managing director Vivek Banga
Ahead of a week-long ‘Polaris at 30’ series Insurance Age caught up with managing director Vivek Banga to run the rule over the history of e-trading developments and what is coming next for brokers.
People Moves: 18 – 22 November 2024
Follow the latest insurance personnel moves.
Allianz Commercial UK boss Côté departs to join RSA in new CEO role
Allianz Commercial managing director UK Nadia Côté has left the insurer to join RSA as CEO Europe.
Meet the MGA: Kayzen Specialty
Kayzen Specialty founder and CEO Charles Boorman explains to Jonathan Swift his plans for the MGA to be a go-to market for financial lines through continuous improvement across its three pillars of broker-centric, underwriter-fronted and tech-focused.
Rising Edge adds to employment practices liability insurance
Managing general agent Rising Edge has released a policy endorsement for its Employment Practices Liability Insurance, in move it said was in response to new UK employment laws.
Covéa promises brokers faster access with CDL home insurance tie-up
Covéa Insurance has promised brokers faster access to products and effective pricing as it launched its home insurance business on CDL’s Insurer Hosted Pricing hub, Insurance Age can reveal.
i-Wonder delivers on fast food
i-Wonder, provider of niche insurance comparison website solutions, has confirmed the adoption of its offering for the UK fast food delivery sector by “one of” the UK’s main aggregators, Insurance Age can reveal.
Aqueous secures capacity with pair as Allianz pulls back
Aqueous Underwriting has confirmed Allianz pulling back capacity on SME package, as it revealed a three-year deal with A+ rated insurers Allied World and Sompo.