Mixed feelings from brokers on Aviva's subscription product
Experts worry it could lead to “surge pricing” but see positives too including transparency and flexibility.
Brokers have highlighted potential problems and pinpointed benefits with Aviva’s monthly subscription model which was launched earlier this month.
AvivaPlus is initially a direct product, which the provider stated offers flexible cover, monthly payments with no APR, no charges to cancel or change the policy and a renewal price guarantee. It is available for home and car, but Aviva noted that it was looking to extend it to more product lines and make it available to brokers in the future.
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