15,000 insurance workers become Dementia Friends
Insurance Cares: The sector has embraced the Insurance Age/IUAD pledges to help vulnerable customers.
Insurance United Against Dementia (IUAD) and the Alzheimer’s Society have confirmed that the number of insurance staff becoming a Dementia Friend has increased to 15,000 following its joint campaign with Insurance Age.
People are also being asked to become Dementia Friends Champions in order to encourage more to register to become part of the scheme which trains people to recognise and help customers with the condition.
Champions are trained to deliver information sessions both at work and in
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