Bayles pledges continued broker focus after Aviva management reshuffle

Phil Bayles Aviva

Aviva chief distribution officer, Phil Bayles, says new commercial lines structure will make it easier for brokers to know where to go.

Brokers will not see any negative side-effects following Aviva’s latest management shuffle, according to chief distribution officer, Phil Bayles.

The provider announced yesterday (25 September) that it had reshuffled its top teams as a result of its decision to separate the management of its GI and life businesses.

Bayles described the move as an evolution of Aviva’s structure and explained that the only difference for brokers will be the bringing together of Aviva’s SME and global and

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