Barriers to helping vulnerable customers highlighted
Insurance Care: CII members have revealed some of the difficulties they face when trying to help customers with additional needs.
Insurance professionals have revealed the challenges they face when supporting customers in vulnerable circumstances.
An online poll of 165 Chartered Insurance Institute members showed the biggest barrier professionals face when trying to assist consumers in vulnerable circumstances was being able to openly discuss the nature of the individual’s vulnerability with them.
Almost one in five insurance professionals revealed they struggle to identify vulnerability.
Three out of 10 insurance
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