News analysis: HNW - will Aviva’s play for market dominance pay off?

joining together

Rachel Gordon explores how the insurer’s move to buy Azur, and its acquisition of the Axa XL team, has shifted the prestige insurance market

So, Aviva has signed on the dotted line to purchase Azur Underwriting’s high net worth book. The insurer wants to become market leader in a sector that is a broker heartland, but, is it too much too soon and will brokers warm to the move, even if it means one less market at their disposal?

Service in this sector is everything. Brokers need responsiveness with quotes and adjustments.

Unfortunately, Aviva said it was not available to comment because of “half year financial results” and the Azur

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Meet the MGA: Kayzen Specialty

Kayzen Specialty founder and CEO Charles Boorman explains to Jonathan Swift his plans for the MGA to be a go-to market for financial lines through continuous improvement across its three pillars of broker-centric, underwriter-fronted and tech-focused.

i-Wonder delivers on fast food

i-Wonder, provider of niche insurance comparison website solutions, has confirmed the adoption of its offering for the UK fast food delivery sector by “one of” the UK’s main aggregators, Insurance Age can reveal.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: