Deloitte responds to Which? advice
A survey by Deloitte has found that 53% of consumers are now using price comparison websites to purchase their personal insurance products, following the advice from Which? Money to consumers using price comparison sites to buy insurance products.
In addition, Deloitte found that not all consumers buy direct from price comparison sites. The survey found that 29% of consumers who bought insurance said their preferred method was to use price comparison websites to check prices then to go direct to the provider's website to complete the purchase.
Jennifer Low, insurance director at Deloitte said: "Individuals are increasingly using price comparison sites to purchase insurance and also as a quick way of checking their renewal prices are
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