Drakefield launches new travel insurance aggregator site
Travel Insurance giant Drakefield Insurance Services has launched a new aggregator site, whichpolicy.co.uk, backed by a two-week TV campaign.
The 30 second direct response ad goes live on January 14 to 28, with the possibility of extending until Easter. Whichpolicy.co.uk is a comparison website that will allow consumers to choose the best travel insurance policy for their individual needs from a number of selected insurance brands.
The site will allow consumers to search and choose a policy by price or by cover options. The site has the advantage of a flexible cover and price comparison facility both online and uniquely through call
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