ABC launches new branches to target SME market

ABC Insurance, part of the LV= Group, has launched two new branches in Maidstone and Bristol, which will target the commercial small to medium-sized enterprise (SME) market. ABC now has four trading branches, following the opening of Croydon and Sheffield earlier this year.

Phil Bunker, managing director of ABC commented: "ABC’s SME business insurance strategy is to develop a number of broker facing branches in key locations across the UK. We are fortunate in that LV= already has office space in many of these locations, enabling us to set up a low cost network quickly. This was the case with our Bristol office, where LV= already has a substantial operation.

“Our branch offices are looking to form close relationships with forward thinking, commercially oriented