St. Paul Travelers prepares for red umbrella rebrand
St. Paul Travelers is all set to adopt the Travelers trading name and red umbrella logo of its US parent with effect from 4 February 2008.
"We are nearing the climax of a comprehensive brand communications campaign to ensure we maintain the trust and support of our people, our policyholders and our brokers as we make the transition to our powerful new visual corporate identity next week," commented Peter Elliott, marketing manager – Travelers UK.
"The change of corporate identity coincides with ambitious plans for growth as we continue to invest in new people, new products, new technology and new regional offices."
The company has
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