Gaining some leverage

Affinity marketing has seen some excellent returns for the likes of Tesco but can it turn out to be a worthwhile proposition for brokers too? Andy Lee believes that it can

Contrary to the predictions of many commentators, the broker market is thriving and, indeed, is the fastest growing insurance sector. However, the drivers behind this growth are not the traditional drivers of the insurance industry.

In this article we will examine the implications of affinity marketing or white label offerings for brokers and insurers, look at the structural impetus behind the growth in this market; the point at which affinity marketing makes sense; how a successful relationship