Personal Lines Team of the Year - Fresh! Insurance Group
Fresh! Insurance Group has seen incredible growth in a short period of time, which the judges praised alongside its 'innovation' which has broken the mould and made it a distinctive brand
Its individual image and a targeted niche market, catering for those who can find it hard to obtain insurance, has given Fresh! publicity and word-of-mouth acclaim which cannot be bought.
Just over three years ago, Lisa McPherson launched Fresh! as a specialist insurance intermediary, building on her extensive experience.
Recognising the market was dominated by direct writers, Fresh! knew the only way to achieve success was to concentrate on niche areas, and launched Ladybird Insurance, a
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