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Some people, including the late comedian Bill Hicks, swear that anyone involved in marketing is inhe...
Some people, including the late comedian Bill Hicks, swear that anyone involved in marketing is inherently evil and must be destroyed. Polly's views are not so extreme but the hyperbole they indulge in often leaves her with a bad taste. So it was with some relish that she heard of one marketing guru's great plan being undermined by some guerilla marketing. Moneysupermarket.com made a big splash recently on Oxford Street with an interactive window in which shoppers could compare high street
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