The mystery of Mystery Shopper

Can someone please tell me the point of Mystery Shopper in Insurance Age? This is a trade magazine, ...

Can someone please tell me the point of Mystery Shopper in Insurance Age? This is a trade magazine, so most people reading it are already in the trade and will not, therefore, be looking to pick out a good insurance broker for their own insurances. It seems to me that this page is nothing more than a waste of time for those unfortunate enough to receive a visit, for no real benefit other than to justify some reporter's existence. Most small brokers are already struggling with a lack of staff and

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