QBE plans to raise awareness through regional SME e-trading
QBE is gearing up for a major push into the regional small to medium-sized enterprise (SME) market, ...
QBE is gearing up for a major push into the regional small to medium-sized enterprise (SME) market, with the launch of an electronically traded product range.
The initiative was developed as part of the next phase of the insurer's regional growth strategy. Since last year, it has been driving a large-scale effort to establish its name outside of the London market and to be more broker-facing.
Terry Whittaker, managing director of the national division of QBE, said: "We feel comfortable with our
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