Digital mapping to help NU flood analysis.

Every UK household on the broker market will be digitally mapped by the end of 2002, in a new initia...

Every UK household on the broker market will be digitally mapped by
the end of 2002, in a new initiative from Norwich Union designed to
analyse flood risk.


Norwich Union has acquired digital mapping technology that allows it to
plot the flood risk faced by each household in the UK individually.


Norwich Union is also currently working on a household platform five times
bigger than its motor platform, analysing every UK postcode in the broker
market by the second half of 2002. The insurer hopes these

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