Playing it cool.

Mark Boon talks to Diane Smyth about his fresh approach towards insurance broking and explains how he feels the image of the industry could be brightened up.

Cambridge-based insurance broker La Playa makes broking look easy;
more than that, it makes it look fun. The company celebrated its second
birthday in June with a party and holds two parties a year as a matter of
course - one in Cambridge and one in London. It takes time out to go to
exhibitions and, managing director Mark Boon admits, has marketing
literature that looks more like a design agency's than a broker's.


La Playa is doing well on this high life, however, currently earning £1m
in