Part of the Union.
Saatchi & Saatchi's new advertising campaign for Norwich Union portrays the insurer as being an inve...
Saatchi & Saatchi's new advertising campaign for Norwich Unionportrays the insurer as being an investment expert as well as a household
name.
The TV commercials feature characters, including a trawlerman and a
lollipop lady, all twanging their 'city style' red braces, after having
made a good return with Norwich Union. This is accompanied by 'Part of the
Union', by the Strawbs.
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