Small world
As IT developments facilitated the globalisation of business, mega-brokers were expected to dominate but recent trends indicate companies are looking towards niche players. Alec Finch explains why the independents are gaining market share.
Popular opinion towards the end of the 20th century suggested theso-called mega-brokers would intensify their grip on large corporate
accounts and progressively seek to dominate the middle market and small
and medium-sized enterprise sectors. Aon's Sirius project and Marsh's
Advantage Plus bore out this theory and the accountancy and consultancy
sectors showed similar movements.
Post-11 September, Enron and Andersen, however, the independent broking
community is not only resisting this challenge
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