How to be a brand apart

Q. We are a growing broker. How can we utilise our brand to set us apart from our competitors?

A brand name means recognition, a warranty of quality and confidence in repeat purchasing.

By taking the attributes and personality of your business, blending this with the benefits you offer and matching these to the values of your customers, you will be well on the way to creating a stronger brand image.

To optimise the value of your brand, consider whether your corporate identity, customer, staff and media communications clearly promote your customer proposition.

When launching a new product