Insurance Age

BUPA launches TV commercial.

BUPA has launched its first ever television commercial for BUPA Cash Plans. The 60-second commercial...

BUPA has launched its first ever television commercial for BUPA Cash
Plans. The 60-second commercial will run alongside a series of adverts
promoting BUPA private medical insurance. Elaine Greenwood, BUPA
membership marketing director, said: "Our objective is to provide people
with motivating facts and figures about BUPA and medical insurance and
prompt them to call BUPA for more information. "Both commercials will
appear on daytime television, using satellite, Channel 4 and Channel 5
spots.

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