Marketing has real value
It is hard to switch off from thinking about insurance outside the confines of the office because ev...
It is hard to switch off from thinking about insurance outside the confines of the office because every other television advertisement is about the same subject.
The insurance giants bombard the British public and, when not being asked to challenge Churchill, it is being told that Sainsbury's offers 12 months' cover for the price of nine. Interestingly, a recent customer survey by GI Insight has rated the insurance sector as 'poor' at sending out "targeted, personalised communications".
It is
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