Nowadays, it is not enough just to have a website.
Brokers and insurers must find effective ways of using their sites in order to generate premium income.
Almost before the full benefits of EDI have been realised, theInternet has arrived. But is the Net friend or foe? A look at the current
market position should help to clarify this.
Nearly all insurers have a website, but most have not been designed with
the customer in mind. They are slow, and few offer online quotations.
Several new Internet intermediary operations are being set up, utilising a
central server as a means of accessing a panel of insurers. The likes of
enba (see lead story) and
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