The AA pilots online initiative.
The AA is piloting an initiative whereby customers will be able to purchase financial services produ...
The AA is piloting an initiative whereby customers will be able topurchase financial services products online while waiting for their car to
be repaired.
The move follows AA's acquisition of 129 car repair workshops from
Halfords, which has provided the intermediary with an opportunity to
market products without the overheads associated with a shop. If the pilot
is successful, computers could be installed in all the repair shops to
encourage online purchases and capture product renewal dates.
Kerry
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