Should we buy in expertise?
Q: How would engaging a marketing consultant help improve our business development campaign? A: I...
Q: How would engaging a marketing consultant help improve ourbusiness development campaign?
A: In establishing a promotional plan, all providers of financial services
face the daunting task of selling an intangible product - you have no
physical product to present to your customers.
It is vital to focus your message and avoid wasted opportunities and
money. Many brokers, for reasons of false economy, think they will achieve
better value for money if they extend their marketing message to suit a
wid
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