At the crossroads
Imarket has not taken off as was once hoped. Edward Murray assesses the online platform's progress in the small to medium enterprise sector
Opinion remains split as to whether or not imarket, an online trading platform for small to medium-sized enterprise commercial business, is actually waving or drowning. Has it bitten off more than it can chew, or is the market about to take off in a way that will silence its critics?
The Polaris-sponsored imarket platform has been at the centre of much debate since it first came on to the scene five years ago and the high-profile appointment of Chris Hanks, general manager at Allianz Commercial
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