Fresh! pilots CDL programme
Start-up personal lines broker Fresh! Insurance is piloting a new website programme from Cheshire D...
Start-up personal lines broker Fresh! Insurance is piloting a newwebsite programme from Cheshire Datasystem.
CDL currently provides a dozen brokers with interactive sites but the
Fresh! site has been programmed in a different language, allowing more
interactivity. Fresh! hopes to be able to offer quotes through its site by
March and allow customers to buy motor, home and travel insurance online
from July.
Lisa McPherson, one of the Fresh! directors, used CDL's existing system in
a previous role and
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