See the light
To offer a value-added service, brokers should look into offering risk management and health safety advice. Brian Wallace explains the benefits a focus on these areas could bring to your business
Insurers may be guilty of telling brokers that their place in the world would be more assured if they differentiated their offering but how many brokers are using a risk management led approach to do so?
While many brokers would say they feel they have a good grasp of the risks facing their clients there are still many that do not offer risk management or health and safety advice. This is ridiculous, when there is not just differentiation to consider but also the potential of increasing customer
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