Getting the most out of an advertisement.

Q: To support the opening of a new branch I intend to advertise the broker services in the local new...

Q: To support the opening of a new branch I intend to advertise the
broker services in the local newspaper. Can you offer any advice on how to
get the most out of our budget?


Successful newspaper advertising intrudes and to succeed it must,
therefore, distract you from the news stories.


It is important to secure a favourable position for your
advertisement.


The front cover followed by the back page are best for advertising
purposes.


Also, right-hand pages are much better than the left-hand pages.


Adve

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FSCS gives first insight on increasing levy to £394m

The Financial Services Compensation Scheme has indicated its levy for 2025/26 will rise to £394m from £265m this financial year as it cited having lower surpluses to carry forward and offset bills – a factor that has benefited brokers for two years in a row.

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