Groupama targets brokers to rebalance portfolio

Groupama has moved to underline its commitment to the UK by stepping up its intermediary proposition...

Groupama has moved to underline its commitment to the UK by stepping up its intermediary proposition following a £125m investment from its mutual parent.

The broker-only insurer is hoping investment and internal restructuring will enhance its dealings with brokers following 12 months of research, which canvassed the opinion of 600 brokers. As a result, Amanda Blanc was recruited as part of a revision of its intermediary board, which has led to the segmentation of its key account managers. This is

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