Little and often
Current trends indicate consumers are opting to take shorter but more frequent holidays, with European city breaks particularly popular. Learning to identify such trends is key to tapping into this market, reports Angela Faherty.
The travel industry has seen significant changes over the past coupleof years. Following the events of 11 September, the industry saw a decline
in the number of leisure and business visits to the US and, although the
long-term impact of the recent bombing in Bali has yet to be seen, it is
likely the threat of terrorism could fuel consumers' reluctance to take
long-haul trips abroad.
The threat of terrorist activity is not the only reason for a shift in
travel patterns, however. With Financial
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